Built from frustration.
Driven by science.

I know what it's like to stand in front of a shelf full of products and still not know what's working. I had sensitive, reactive skin I couldn't soothe, and the more I added, the worse it got. We are taught from the beginning that our skin is not enough, that it needs more layers, more actives, more steps. We aren’t told what is actually happening beneath the surface, or that overloading your skin might be the very thing breaking it down.

I was stuck in a cycle of damage, so I stripped everything back and started researching to find out how to take better care of my own skin. While reading research papers online, and learning how our skin functions, I found what nobody was talking about. This was early 2020, before barrier care and the microbiome became buzzwords. What I discovered didn't just change how I thought about my own skin, but made me realise that we had all been taught the wrong way to care for it.

I never set out to start my own skincare brand, but I couldn’t ignore what I felt was a bigger mission - to change what skincare means. I enrolled on a Masters of Cosmetic Science so I could teach myself how to formulate and learn the details of our skin biology, spent over four years working with specialist British chemists, and poured every part of myself into developing an approach that didn't exist.